關(guān)鍵字：平板 Ultrabook
近日，IC Insights對(duì)其2012 IC Market Drivers報(bào)告進(jìn)行年中更新，上調(diào)2015年P(guān)C整體出貨量至7.83億臺(tái)，同時(shí)，2010-2015年間，PC總出貨量年均增長(zhǎng)率為16％。
圖示為IC Insights按系統(tǒng)類型細(xì)分的各類PC出貨量的預(yù)測(cè)值更新版。
受益于新的設(shè)計(jì)概念如觸摸屏/鍵盤(pán)混合以及越來(lái)越多的企業(yè)使用平板電腦作為商用，2012-2015年間，平板電腦和筆記本電腦的出貨量將顯著提高。預(yù)計(jì)2012年平板電腦出貨量將達(dá)1.1億臺(tái)，增長(zhǎng)75%；筆記本電腦則增長(zhǎng)11%到2.05億臺(tái)。
需要特別注意的是，由于Intel的Ultrabook、微軟Windows 8對(duì)平板的支持以及越來(lái)越多的有別于蘋(píng)果iPad的系統(tǒng)，PC各子類別的界限越來(lái)越模糊?；旌闲捅銛yPC設(shè)計(jì)也正試圖把平板電腦和筆記本電腦各自最強(qiáng)的功能都集合到Ultrabook中來(lái)。
2012年，便攜電腦（含功能強(qiáng)大的筆記本電腦，性能偏低的上網(wǎng)本，以及觸摸屏的平板電腦）出貨量將占PC整體出貨量的68％，略高于2011年的63%。到2015年，便攜電腦滲透率將高達(dá)80％。便攜電腦的出貨量在2009年首次高于臺(tái)式電腦，從那以后，便攜電腦逐漸拉開(kāi)與臺(tái)式電腦的差距，而平板電腦的推出更是加深了此一差距。
IC Insights上調(diào)整體PC出貨量的同時(shí)，也上調(diào)了電腦IC銷(xiāo)售前景，預(yù)測(cè)2012年整體IC銷(xiāo)售額將看高一線。2010年的個(gè)人電腦IC銷(xiāo)售額為785億美元，2011年同比下降2%至766億美元，預(yù)計(jì)2012年個(gè)人電腦IC銷(xiāo)售額將同比增長(zhǎng)3%達(dá)到786億美元。
IC Insights Raises Forecast for Tablets, Notebooks, Total PC Shipments
Forecast reinforces strength of tablets and solid potential for Ultrabook initiative.
IC Insights has raised its forecast for total shipments of personal computers and now expects total PC shipments to rise to 478 million units in 2012, an increase of 15% over 416 million units in 2011. According to the company’s Mid-Year Update to its 2012 IC Market Drivers Report, IC Insights forecasts total PC shipments will increase to 783 million units in 2015, which represents an average annual increase of 16% between 2010 and 2015.
A breakdown of annual PC unit shipments by system type based on IC Insights’ newly updated forecast is shown in Figure 1. New design concepts such as hybrid touch-screen/keyboard systems as well as growing use of tablet computers by businesses will significantly boost shipments of tablet and notebook PCs in 2012 and through the forecast period. Shipments of tablet PCs are now forecast to rise 75% to 110 million units in 2012 and notebook shipments are forecast to increase 11% to 205 million units.
It is important to note that personal computer categories are beginning to blur as a result of Intel’s Ultrabook campaign, Microsoft’s new support for tablets in Windows 8, and the ongoing efforts to differentiate systems from Apple’s iPad products. New hybrid portable PC designs supported in Intel’s Ultrabook roadmap will attempt to merge the best features of tablets and notebooks.
Total portable computer shipments (i.e., full-feature notebooks, less-powerful netbooks, and touch-screen tablets) are forecast to represent 80% of worldwide units sold in 2015 compared to 68% forecast in 2012 and 63% in 2011. Portable computers exceeded the shipments of desktop PCs for the first time in 2009, and since then, the gap between stationary and mobile systems has been growing wider. The introduction of touch-screen tablets has accelerated this trend.
IC Insights’ refreshed outlook for PC integrated circuit sales raises the projected dollar volume for ICs in 2012 due to higher system shipments. PC integrated circuit sales are now expected to grow 3% in 2012 to $78.6 billion compared to $76.6 billion in 2011, which was a 2% decline from $78.5 billion in 2010.
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